Anheuser-Busch Announces Nationwide Return of Busch Light Apple Beer by End of April
Anheuser-Busch will make Busch Light Apple beer available nationwide by the end of April in various pack configurations. The beer, which debuted in 2020 and had limited runs in subsequent years, sold 1.2 million cases in May 2025. The company is partnering with Trackhouse Racing for a sweepstakes offering prizes including country music memorabilia and a NASCAR fantasy experience.
Usa TodayNationwide Availability Announced Anheuser-Busch announced that Busch Light Apple beer will be available nationwide by the end of April.
The beer will arrive in stores by the end of the month in six-packs of 16-ounce cans. It will also be offered in 12-packs, 24-packs, and 30-packs of 12-ounce cans, as well as 25-ounce single cans. Busch Light Apple beer debuted in 2020 and was available for limited runs in 2021, 2022, and 2025.
Anheuser-Busch teased the return of the beer earlier this year on the social network X. The brand is giving away prizes including country music memorabilia and an ultimate NASCAR fantasy with a Contract for a Day sweepstakes in partnership with Trackhouse Racing.
Strong Sales Performance in 2025 Busch Light Apple beer captured more market share during its first month available in May 2025 than any other brand, according to Anheuser-Busch.
2 million cases in May 2025. Krystyn Stowe, Anheuser-Busch's head of marketing for the Busch Family & Natural Family of products, stated that last year's return created a frenzy among fans, and the excitement only kept building when the company announced it was coming back again this year.
Stowe added that fans made it clear how much they missed the crisp, refreshing apple flavor, making the decision to bring it back straightforward.
She said the company is excited to give fans another chance to enjoy the Busch Light Apple they have been asking for. Usa Today reported on the upcoming nationwide release and sales data.
Promotional Statements from Ronald Wayne The brand has again teamed up with investor Ronald Wayne, an oft-forgotten co-founder of Apple. He had an initial 10% stake in the company and quickly sold it for $800, a stake that would be worth hundreds of billions now, according to Fortune. Last year as part of Busch Light Apple's promotion, Wayne played off his Apple experience, saying, "Back then, I wasn’t confident enough to see the opportunity in front of me. This time, I know a good thing when I see it,” Wayne said in a news release at the time. "When Busch Light Apple comes around, you don’t hesitate, you stock up. This is one opportunity I’m not letting slip away." He's invested in Busch Light Apple again, saying in a news release, "Safe to say this investment has paid off big time. I’m thrilled Busch Light Apple is coming back in 2026 so everyone can get in on the action. This is one investment you can’t go wrong with."
Story Timeline
7 events- 2026-04 (end)
Busch Light Apple beer becomes available nationwide in various pack sizes.
1 sourceUsa Today - 2026 (earlier)
Anheuser-Busch teases return of Busch Light Apple on social network X.
1 sourceUsa Today - 2025-05
Busch Light Apple sells 1.2 million cases and captures more market share than any other brand.
1 sourceUsa Today - 2025 (limited run)
Busch Light Apple available for limited run.
1 sourceUsa Today - 2022 (limited run)
Busch Light Apple available for limited run.
1 sourceUsa Today - 2021 (limited run)
Busch Light Apple available for limited run.
1 sourceUsa Today - 2020
Busch Light Apple beer debuts.
1 sourceUsa Today
Potential Impact
- 01
Enhanced consumer access to apple-flavored beer variant in multiple formats.
- 02
Increased sales for Anheuser-Busch from nationwide distribution of a previously limited product.
- 03
Potential repeat market share gains similar to May 2025 performance.
- 04
Boost in brand engagement through sweepstakes partnership with Trackhouse Racing.
- 05
Promotional tie-in leveraging Ronald Wayne's story to draw attention.
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