technology
A24 Announces Research Partnership With Google DeepMind
A24 entered a $75 million research partnership with Google DeepMind to develop filmmaking tools. The studio said the collaboration aims to give artists input on new technology. Fans expressed criticism online after the announcement.
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A24 announced a $75 million research partnership with Google DeepMind to develop new filmmaking tools through its technology startup A24 Labs. The studio said the arrangement is a research partnership focused on workflows behind the scenes rather than generating content with A24 characters.
A spokesperson stated the company wants artists to help shape the tools instead of receiving them without input.
Background on the Deal The partnership follows A24's release of the horror film Backrooms, which has grossed more than $300 million worldwide. The studio has produced films including The Witch, Moonlight, and Everything Everywhere All at Once since its founding in 2012.
A24 has also received investment from Thrive Capital, which has backed OpenAI, and one of its cofounders previously worked at Guggenheim Partners.
Some fans posted criticism on social media after the trailer for the film The Debut appeared, including comments about piracy and the company's direction. A spokesperson said the studio values its relationship with its audience and does not take it for granted. Google DeepMind did not respond to requests for comment.
