ai
AI-generated ads appear in multiple 2026 primary races
Campaigns and political action committees used artificial intelligence to create attack advertisements in several congressional and state primary contests. The ads often depict opponents in fabricated situations without consistent disclosure that the material was generated by AI.
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Political committees deployed AI-generated video in multiple primary contests this year, marking the first midterm cycle in which the technology appeared in campaign advertising. The highest-profile example occurred in the Texas Senate primary. A Republican political action committee spent six figures on an advertisement that showed a deepfake version of Democratic candidate James Talarico wearing a dress and singing altered lyrics to a popular song.
Kentucky primary contest The most expensive House primary in the cycle took place in Kentucky's 4th District. An advertisement targeting incumbent Rep. Thomas Massie depicted him in fabricated scenes with two other members of Congress and carried a brief on-screen notice that the footage was satirical and AI-generated.
Other state races An advertisement supporting Rep.
Democratic lawmakers have discussed legislation that would restrict or prohibit the use of AI in political advertisements if their party gains seats in November.
