Airbnb Hosts in World Cup Cities Earn Average $3,000 During Tournament

Hosts in the 16 World Cup host cities are projected to earn a combined $212 million by renting homes during the tournament, with the average host receiving $3,000. Women make up nearly 60 percent of participants in Airbnb's $750 incentive for new hosts who accept guests before July 31, 2026.

The company reported that the United States, Mexico, and Canada together account for 53 percent of active hosts and 50.5 percent of bookings during the event.

55-year-old host in North Texas listed two properties near AT&T Stadium. Her rates rose from $155 per night in 2025 to between $185 and $225 during the tournament, producing a 78 percent revenue increase and full occupancy in June. A 64-year-old host in Atlanta reported a 40 percent revenue increase at her two-bedroom property near Mercedes-Benz Stadium.

She offered a 20 percent discount to guests who booked early without cancellation and said most accepted the offer.

A Focaldata study found that one in three women in host cities reported lower financial security than a year earlier. Three in four said that $3,000 in hosting income would make a meaningful difference to their finances. The global head of partnerships and business development at Airbnb stated that the participation rate among women has been encouraging and that thousands are seeing calendars fill and deposits increase.