Altice Extends SFR Sale Talks With Bouygues, Iliad and Orange Until June 5
French telecoms group Altice said on May 15, 2026 that exclusive discussions with Bouygues Telecom, Orange and Free over the potential sale of SFR would continue until June 5. The three rivals submitted a revised offer in mid-April valuing SFR at €20.4 billion, up from a previous rejected bid of around €17 billion. Altice and the bidders stated there is no certainty a deal will be reached.
French telecoms group Altice said on Friday, May 15, 2026 that talks with three rivals on selling SFR would be extended until June 5. The company added there was no certainty a deal would be reached. 4 billion.
They had already tried buying SFR months earlier with a bid of around €17 billion which Altice rejected. "The parties are pursuing their constructive discussions," Altice said in a joint statement with the three bidders. " Under the project announced in April, Bouygues would acquire 42% of SFR's operations, Iliad 31% and Orange 27% as they break up the company along business lines.
Tough competition among the four major French operators has weighed on SFR's sales and subscriber numbers in recent years. Altice did not provide further details to explain the extension of talks. " "It's a complex operation, very long, and we need to go into significant detail in talks where, as usual with such deals, each party is going to defend their position," Stoll said at the group's quarterly results presentation.
Any deal would draw scrutiny from regulators. President Emmanuel Macron warned during the first sale attempt that the government would be "extremely vigilant" about the impact on prices for consumers. Le Monde reported that the logos of French telecom operators Bouygues and SFR are seen on shops in Paris, France.
The extension comes after the mid-April offer followed the earlier rejected bid of around €17 billion.
Key Facts
Story Timeline
4 events- 2026-05-15
Altice announces extension of SFR sale talks with Bouygues Telecom, Orange and Free until June 5, stating no certainty of a deal
1 sourceLe Monde - 2026-04
Bouygues Telecom, Orange and Free submit new offer valuing SFR at €20.4 billion; exclusive discussions announced
1 sourceLe Monde - 2025-10-15
Logos of Bouygues and SFR visible on shops in Paris
1 sourceLe Monde - 2025
Bouygues Telecom, Orange and Free previously bid around €17 billion for SFR, which Altice rejected
1 sourceLe Monde
Potential Impact
- 01
Regulatory scrutiny and government vigilance on consumer prices likely if deal proceeds
- 02
Prolonged talks reflect challenges from tough competition weighing on SFR sales and subscribers
- 03
Potential breakup of SFR among three rivals could reshape French telecom competitive landscape
Transparency Panel
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