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Amazon Ring Routes All Customer Calls Through AI Platform Vapi
The smart-home giant selected Vapi in mid-Q4 2025, citing granular control over AI agent behavior. Vapi announced a $50 million Series B at a $500 million valuation, bringing its total funding to $72 million. The deal marks a major validation for the startup founded in 2024.
May 12, 7:32 AM·2m read1 source
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Amazon Ring now routes 100% of its inbound calls through Vapi’s platform after evaluating more than 40 AI voice vendors during last year’s holiday surge in customer-support calls. Ring turned to Vapi in mid-Q4 of 2025. At the time the company was weighing whether to expand call-center capacity, rely more heavily on traditional automated phone systems, or deploy AI agents that could respond more naturally to customers, Jordan Dearsley, chief executive of Vapi, told TechCrunch.
Ring chose Vapi because it offered Ring engineers granular control over how the AI agents behaved in live customer interactions. Jason Mitura, vice president of software development at Amazon Ring, said Ring’s customer satisfaction scores improved after deploying Vapi’s platform. Mitura added that Ring’s teams were able to tune the AI agent experience without depending on engineering.
“A lot of AI tools promise great outcomes — Vapi has delivered on them,” Mitura said. Vapi was founded by Jordan Dearsley and Nikhil Gupta, University of Waterloo classmates who previously went through Y Combinator with productivity startup Superpowered. Dearsley built an AI therapist in 2023 for conversations during his daily walks.
While few people wanted the therapy product itself, startups showed growing interest in the low-latency voice infrastructure underneath it, prompting the pair to pivot and launch Vapi publicly in 2024. The platform provides tools for companies to build, deploy, and manage voice agents across customer support, lead qualification, appointment scheduling, and outbound sales.
Vapi has handled more than 1 billion calls through its platform.
It currently processes between 1 million and 5 million calls a day, with enterprise customers accounting for the bulk of that volume. Vapi’s enterprise customers include Kavak, Instawork, New York Life, UnityAI, Cherry, and Intuit in addition to Amazon Ring. Its self-serve developer platform has been used by more than 1 million developers.
