Amazon Ring Routes All Customer Calls Through AI Platform Vapi

Amazon Ring now routes 100% of its inbound calls through Vapi’s platform after evaluating more than 40 AI voice vendors during last year’s holiday surge in customer-support calls. Ring turned to Vapi in mid-Q4 of 2025. At the time the company was weighing whether to expand call-center capacity, rely more heavily on traditional automated phone systems, or deploy AI agents that could respond more naturally to customers, Jordan Dearsley, chief executive of Vapi, told TechCrunch.

Ring chose Vapi because it offered Ring engineers granular control over how the AI agents behaved in live customer interactions. Jason Mitura, vice president of software development at Amazon Ring, said Ring’s customer satisfaction scores improved after deploying Vapi’s platform. Mitura added that Ring’s teams were able to tune the AI agent experience without depending on engineering.

“A lot of AI tools promise great outcomes — Vapi has delivered on them,” Mitura said. Vapi was founded by Jordan Dearsley and Nikhil Gupta, University of Waterloo classmates who previously went through Y Combinator with productivity startup Superpowered. Dearsley built an AI therapist in 2023 for conversations during his daily walks.

While few people wanted the therapy product itself, startups showed growing interest in the low-latency voice infrastructure underneath it, prompting the pair to pivot and launch Vapi publicly in 2024. The platform provides tools for companies to build, deploy, and manage voice agents across customer support, lead qualification, appointment scheduling, and outbound sales.

Vapi has handled more than 1 billion calls through its platform.

It currently processes between 1 million and 5 million calls a day, with enterprise customers accounting for the bulk of that volume. Vapi’s enterprise customers include Kavak, Instawork, New York Life, UnityAI, Cherry, and Intuit in addition to Amazon Ring. Its self-serve developer platform has been used by more than 1 million developers.

“Because we started from self-serve and had such a wide developer footprint, we were already battle-tested at significant scale before we signed our first major enterprise customer,” Dearsley said. Vapi raised a $50 million Series B led by Peak XV Partners at a valuation of around $500 million after investment, according to a person familiar with the matter.

Other investors participating in the round included Microsoft’s M12, Kleiner Perkins, and Bessemer Venture Partners.

The round brought Vapi’s total funding to $72 million. The startup is currently at an annual recurring revenue run rate in the healthy eight figures, an investor source told TechCrunch. Vapi currently has around 100 employees and plans to use the new funding to expand its engineering, infrastructure, and go-to-market teams.

Dearsley said Vapi differentiates itself by focusing less on pre-packaged applications and more on the infrastructure and orchestration layer behind voice agents. This approach particularly suits enterprises that want greater control over reliability, compliance, and model behavior. “The golden problem is taking this indeterminate beast that is a model and taming it,” Dearsley said.

” @techcrunch reported the details of the deployment, the funding round, and the quotes from both executives.