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Amazon's Australian Revenue Reaches $4.77 Billion in 2025

Amazon's operations in Australia generated $4.77 billion in revenue in 2025, marking a 25.1 percent increase from the previous year. The growth was driven by advertising, subscriptions, and merchant fees, which surpassed revenue from product sales. The company continues to expand its presence in the e-commerce and grocery sectors.

The Sydney Morning Herald
1 source·Apr 27, 7:28 AM(9 days ago)·2m read
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Amazon's Australian Revenue Reaches $4.77 Billion in 2025valuewalk.com
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Amazon's Australian business reported revenue of $4.77 billion in 2025, according to a financial report filed with the Australian Securities and Investments Commission. This represents a 25.1 percent increase from the prior year. The company has operated in Australia since December 2017 and reported profits of $21.8 million in 2025, up from $3.6 million the previous year.

au grew 20 percent to $2.33 billion in 2025, accounting for less than half of total revenue. Revenue from subscriptions to Prime and streaming services rose 32 percent to $632.8 million. Fees from third-party merchants increased 36 percent to $1.14 billion, while advertising revenue climbed 62 percent to $392.2 million.

received a $520 million cash injection from its parent company in 2025 for investments in automated warehouses. The company paid $606.4 million in fees to other Amazon entities for services. A spokesperson stated that Amazon has invested $35 billion in local operations, including $8 billion in the past year, supporting over 14,000 Australian businesses.

These investments have strengthened our offering for Aussie customers, delivered faster than ever before and continued to support the more than 14,000 Australian businesses that sell on our stores.

Amazon spokesperson (The Sydney Morning Herald)

The company reaches 60 percent of Australians, compared to eBay's 51 percent, according to a 2026 report by e-commerce platform Pattern. Chief executives of Coles and Woolworths noted Amazon as a competitor in a 2024 Senate inquiry.

Services, the company's cloud division in Australia, reported $4.7 billion in revenue in 2025, a 20 percent increase from 2024. It achieved profits of $33.9 million, reversing losses of $28.3 million from the prior year. Combined, Amazon's Australian operations totaled nearly $9.5 billion in revenue.

Rob Hango-Zada, co-founder of e-commerce software platform Shippit, said Australians shop at Amazon for its range, prices, and service, with delivery speed being a key factor in 2025. The company was founded in 1994 by Jeff Bezos as an online bookstore and is valued at $2.8 trillion on the NASDAQ.

Amazon made a $31 million provision for income taxes in 2025.

Key Facts

$4.77 billion
Amazon Australia revenue in 2025
62 percent growth
in advertising revenue to $392.2 million
$21.8 million
profit in 2025, up fivefold
60 percent reach
of Australians, per 2026 report
$4.7 billion
AWS Australia revenue in 2025

Story Timeline

5 events
  1. 2025

    Amazon's Australian revenue reached $4.77 billion, with advertising growing 62 percent to $392.2 million.

    1 sourceThe Sydney Morning Herald
  2. 2025

    Amazon Web Services in Australia reported $4.7 billion revenue, returning to profitability.

    1 sourceThe Sydney Morning Herald
  3. 2024

    Coles and Woolworths executives cited Amazon as a competitor in a Senate inquiry.

    1 sourceThe Sydney Morning Herald
  4. December 2017

    Amazon established local operations in Australia.

    1 sourceThe Sydney Morning Herald
  5. 1994

    Amazon was founded by Jeff Bezos as an online bookstore.

    1 sourceThe Sydney Morning Herald

Potential Impact

  1. 01

    Local retailers may face increased competition from Amazon's expansion in groceries and e-commerce.

  2. 02

    Investments in warehouses could improve delivery speeds for Australian customers.

  3. 03

    Australian businesses selling on Amazon could see higher sales through platform growth.

  4. 04

    Advertising revenue surge may encourage more merchants to use Amazon's platform.

  5. 05

    Competitors like eBay may experience further decline in market reach.

Transparency Panel

Sources cross-referenced1
Framing risk0/100 (low)
Confidence score70%
Synthesized bySubstrate AI
Word count353 words
PublishedApr 27, 2026, 7:28 AM
Bias signals removed2 across 1 outlet
Signal Breakdown
Loaded 1Framing 1

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