business
Amazon's Australian Revenue Reaches $4.77 Billion in 2025
Amazon's operations in Australia generated $4.77 billion in revenue in 2025, marking a 25.1 percent increase from the previous year. The growth was driven by advertising, subscriptions, and merchant fees, which surpassed revenue from product sales. The company continues to expand its presence in the e-commerce and grocery sectors.
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Amazon's Australian business reported revenue of $4.77 billion in 2025, according to a financial report filed with the Australian Securities and Investments Commission. This represents a 25.1 percent increase from the prior year. The company has operated in Australia since December 2017 and reported profits of $21.8 million in 2025, up from $3.6 million the previous year.
au grew 20 percent to $2.33 billion in 2025, accounting for less than half of total revenue. Revenue from subscriptions to Prime and streaming services rose 32 percent to $632.8 million. Fees from third-party merchants increased 36 percent to $1.14 billion, while advertising revenue climbed 62 percent to $392.2 million.
received a $520 million cash injection from its parent company in 2025 for investments in automated warehouses. The company paid $606.4 million in fees to other Amazon entities for services. A spokesperson stated that Amazon has invested $35 billion in local operations, including $8 billion in the past year, supporting over 14,000 Australian businesses.
“These investments have strengthened our offering for Aussie customers, delivered faster than ever before and continued to support the more than 14,000 Australian businesses that sell on our stores.”
The company reaches 60 percent of Australians, compared to eBay's 51 percent, according to a 2026 report by e-commerce platform Pattern. Chief executives of Coles and Woolworths noted Amazon as a competitor in a 2024 Senate inquiry.
