Amazon Secures Live Broadcast Rights for The Masters Golf Tournament
Amazon has obtained rights to broadcast select portions of The Masters golf tournament live. The event begins today at Augusta National Golf Club in Georgia. This marks Amazon's entry into major golf broadcasting alongside existing partners.
Substrate placeholder — needs reviewThe Masters Tournament, one of professional golf's major championships, starts today at Augusta National Golf Club in Augusta, Georgia. Amazon Prime Video will provide live coverage of featured groups and featured holes for the first two rounds on Thursday and Friday. This agreement expands Amazon's sports broadcasting portfolio, which includes NFL Thursday Night Football and NBA games.
The tournament features 89 players competing over four days, with the final two rounds broadcast by CBS. m. ET on Thursday and Friday, focusing on specific player groups and key holes. Viewers can access the streams via the Prime Video app or website with an Amazon Prime subscription.
Masters The Masters, first held in 1934, is organized by Augusta National Golf Club and invites top professional golfers based on performance criteria.
Past champions, such as Tiger Woods and Jon Rahm, receive lifetime exemptions. The event draws global attention, with viewership exceeding 10 million for the final round in recent years according to Nielsen data. Amazon entered the sports streaming market in 2017 with NFL rights and has since added Wimbledon and the WNBA.
This deal for The Masters was announced in December 2023 as part of a broader media rights package involving CBS, ESPN, and NBCUniversal. The arrangement runs through 2030, providing Amazon with ongoing access to the tournament.
to Amazon Prime, which costs $14.
99 per month or $139 per year, can watch the coverage without additional fees. Non-subscribers may access it through a free trial or the Amazon Channels service. The broadcasts will include commentary from analysts like Steve Burkowski and John Wood, as reported by CNBC.
The tournament's broadcast rights have evolved with streaming's rise, aiming to reach younger audiences. Organizers have not disclosed specific viewership projections for Amazon's streams. Following the event, highlights and replays will be available on demand for Prime members.
This development occurs amid growing competition in sports media rights, where streaming services vie with traditional networks. The Masters maintains strict control over its broadcasts to preserve the event's prestige. No further changes to the rights structure have been announced beyond the current agreement.
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