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Amazon Sets Prime Day 2026 Dates for June 23 to 26

Amazon announced its annual Prime Day sale will run four days starting June 23. The event is open only to Prime members and covers 35 product categories.

Engadget
1 source·Jun 2, 5:11 AM·1m read
Amazon Sets Prime Day 2026 Dates for June 23 to 26Engadget
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Amazon will hold its Prime Day shopping event from June 23 to June 26, two weeks earlier than last year's dates. The four-day sale is limited to Prime members. It will offer discounts across 35 categories that include clothing and electronics.

The company is repeating the four-day length used in 2025 after shortening the 2024 event to 48 hours. Some items will be discounted only on specific days, and inventory can sell out quickly. Amazon is also providing Prime members with early theater screenings of Spider-Man: Brand New Day to promote subscriptions.

Pre-event discounts are already available on the company's own devices such as Echo, Ring, Kindle, and Fire TV units. Select movie purchases are marked down as much as 50 percent. The sale is one of several Prime events held each year, alongside October and spring promotions. Prime membership costs $139 per year, and most discounts during the sale are available only to subscribers.

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