Amazon to Test AI-Generated Product Images in Shopping App Search Results
Amazon announced a new feature that displays AI-generated images matching user search queries in its shopping app. The images appear below autocomplete suggestions and link to related search results via visual search.
thewrap.comAmazon announced on Wednesday that it will display AI-generated images of products within its shopping app based on users’ search queries. The feature uses visual search and AI to show product images that match search queries. Amazon states the feature will help guide users to products.
Customers may have something in mind but don’t know the right term to describe it in a way that returns useful results. Amazon gives examples of terms like “cowl neck” for a style of shirts or “rattan” for furniture. When someone enters a search query, they’ll be shown a variety of AI-generated product images below their autocomplete suggestions.
Clicking an AI-generated image would direct users to search results that better match that style, powered by Amazon’s visual search capabilities. For instance, if a user searches for a blue gingham dress, several dress styles with short or long sleeves and varying lengths may appear as visual options.
The feature follows a number of other attempts by Amazon to integrate AI into its retail site and shopping app.
On the more useful end, Amazon already summarizes customer reviews via AI. More recent additions include AI-generated “shoppable collages,” Amazon Lens Live, the ability to add text to visual searches, and a Lock Screen visual search widget for iOS. Earlier this month, Amazon also replaced its Rufus AI chatbot with Alexa for Shopping to enable natural language shopping queries via voice and text.
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