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Amherstburg Council to Decide Use of $500,000 from Diageo Deal

Town councillors will meet today to determine how to allocate $500,000 provided under an agreement linked to the February closure of Diageo's Crown Royal bottling plant. The funds form part of a larger provincial arrangement with the company.

Cbc
1 source·May 25, 7:00 PM(3 days ago)·1m read
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Crown Royal bottling facility. The provincial government reached an agreement with Diageo under which Crown Royal whisky would remain on LCBO shelves in exchange for a $23 million investment, primarily in the province's alcohol and agriculture sectors.

As part of that agreement, $500,000 was directed to the economic development group Invest WindsorEssex and another $500,000 to Amherstburg for community projects.

A staff report states the money cannot be used for health care, advocacy, lobbying, religious organizations, or youth services. Possible uses include local economic development, community infrastructure, tourism, heritage, and culture. The report also notes that once council provides direction, Diageo will require a submission outlining the project for review and determination of next steps.

Gibb posted on social media on May 18 that he was concerned about the requirement for Diageo approval. He told CBC News the community wants the funds used as Amherstburg council decides. "After all is said and done and everything that the premier has said and done on this file, I was really caught off guard that Diageo had any sort of say in the matter," Gibb said.

Doug Benekritis, former Diageo chair for Unifor Local 200, said the money should have gone directly to the nearly 200 workers who lost their jobs in February. Diageo did not respond to a request for comment.

Key Facts

$500,000
allocated to Amherstburg under Diageo-province agreement
February 2026
date Diageo closed Amherstburg bottling plant
$23 million
total Diageo investment under provincial agreement
Nearly 200
workers lost jobs at the closed plant

Story Timeline

3 events
  1. February 2026

    Diageo closed its Amherstburg Crown Royal bottling plant, affecting nearly 200 workers.

    1 sourceCbc
  2. May 18, 2026

    Deputy Mayor Chris Gibb posted concerns about Diageo review requirements for the funds.

    1 sourceCbc
  3. May 25, 2026

    Amherstburg council scheduled to debate allocation of the $500,000 community funds.

    1 sourceCbc

Potential Impact

  1. 01

    Council decision will determine specific community projects funded by the $500,000.

  2. 02

    Diageo will review any project selected before funds are released.

  3. 03

    Former plant workers will not receive direct payments from the allocated funds.

Transparency Panel

Sources cross-referenced1
Confidence score65%
Synthesized bySubstrate AI
Word count230 words
PublishedMay 25, 2026, 7:00 PM
Bias signals removed2 across 1 outlet
Signal Breakdown
Loaded 1Speculative 1

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