Andrew Huberman Discloses Ownership in Yerba Mateina Zero-Sugar Cold Brewed Yerba Mate Brand

Andrew Huberman, a neuroscientist and host of the Huberman Lab podcast, announced his affiliation with Yerba Mateina, a company producing zero-sugar cold brewed yerba mate drinks. In a post on X (formerly Twitter), Huberman stated that he is a partial owner of the brand and expressed pride in the affiliation.

The products are positioned as alternatives to traditional caffeinated beverages, drawing from yerba mate, a South American plant known for its stimulating properties.

Huberman described the Yerba Mateina beverages as delivering a long, smooth alertness arc, referring to the sustained energy effect without abrupt peaks or crashes. He highlighted that the drinks contain no added sugar, appealing to consumers seeking low-calorie options for focus and energy.

According to Huberman's post, the cans used for packaging are free of PFA, PFAS, and BPA, chemicals often scrutinized in food and beverage containers for potential health risks.

Yerba mate has been consumed for centuries in traditional cultures, particularly in Argentina, Brazil, and Paraguay, where it is prepared as a hot infusion. Cold brewed versions like those from Yerba Mateina represent a modern adaptation, targeting health-conscious markets in the United States.

The brand's zero-sugar formulation aligns with growing demand for functional beverages that support wellness without caloric intake.

The products are available at major retailers such as Whole Foods Market, Sprouts Farmers Market, and online through Amazon. This distribution network provides broad accessibility to consumers across the U.S. Huberman's endorsement, given his expertise in neuroscience and sleep science, may influence followers interested in nootropics and natural stimulants.

As a partial owner, Huberman's disclosure adheres to transparency standards for influencers promoting affiliated products. Yerba mate contains caffeine and other compounds like theobromine, which contribute to its alerting effects, though individual responses vary. Future availability and potential expansions of the product line remain subject to market demand and company decisions.