Substrate
finance

Anthony Edwards Tops Adidas Signature Basketball Shoe Sales

Minnesota Timberwolves guard Anthony Edwards ranks second on the Forbes Highest-Paid Athletes 25 and Under list. His Adidas signature shoes, the AE 1 and AE 2, generated an estimated $23 million in off-court earnings. The AE franchise leads Adidas basketball shoe sales according to StockX data.

Forbes
1 source·May 25, 10:51 PM(3 days ago)·1m read
Anthony Edwards Tops Adidas Signature Basketball Shoe SalesForbes
Audio version
Tap play to generate a narrated version.

Minnesota Timberwolves guard Anthony Edwards ranks second on the Forbes Highest-Paid Athletes 25 and Under list with $69 million in combined on-court and off-court earnings. The 24-year-old has played his entire NBA career with the Timberwolves since entering the league as the first overall pick in the 2020 draft.

Edwards signed with Adidas in December 2020. His first signature model, the AE 1, released in November 2023. The AE 2 followed in October 2025 and features a propulsion plate, articulated fangs, and Lightboost and Lightstrike cushioning.

StockX data showed the AE 1 as the fifth best-selling signature basketball shoe overall and the top-selling Adidas model in 2025. Adidas released an Anthony Edwards 1 football cleat in May 2026, which Jacksonville Jaguars player Travis Hunter wore in his NFL debut. Edwards participated in the design process for both models. He stated at the AE 2 launch that he was involved from ideas to sketches.

Adidas sent Edwards on his first China tour covering Shanghai, Chengdu, and Beijing before the AE 2 release. The company aims to expand the Edwards brand beyond the United States. Adidas general manager of basketball Max Staiger said Edwards represents the brand's vision for the next generation of basketball.

Key Facts

$46 million
Edwards on-court earnings for the season
$23 million
Estimated off-court earnings from endorsements
No. 1
AE franchise is Adidas top-selling signature basketball shoe
Four-time
Edwards has been selected as an NBA All-Star

Story Timeline

4 events
  1. December 2020

    Edwards signed with Adidas coinciding with his NBA debut.

    1 sourceForbes
  2. November 2023

    Adidas released the Anthony Edwards 1 signature shoe.

    1 sourceForbes
  3. October 2025

    Adidas released the Anthony Edwards 2 signature shoe.

    1 sourceForbes
  4. May 2026

    Adidas released an Anthony Edwards 1 football cleat.

    1 sourceForbes

Potential Impact

  1. 01

    Adidas may expand marketing campaigns featuring Edwards in additional international markets.

  2. 02

    StockX resale data may show continued demand for AE 2 models after the 2026 season.

Transparency Panel

Sources cross-referenced1
Confidence score75%
Synthesized bySubstrate AI
Word count208 words
PublishedMay 25, 2026, 10:51 PM
Bias signals removed1 across 1 outlet
Signal Breakdown
Editorializing 1

Related Stories

Romania Expels Russian Consul General After Drone StrikeFinancial Times
finance4 hrs agoDeveloping

Romania Expels Russian Consul General After Drone Strike

Romania ordered the expulsion of Russia's Consul General in Constanta and closed the consulate after a drone struck an apartment building in Galati, injuring two people. NATO and Romanian officials condemned the incident as reckless escalation.

MA
Financial Times
2 sources
House Republicans stall on immigration enforcement funding billfortune.com
finance4 hrs agoDeveloping

House Republicans stall on immigration enforcement funding bill

A roughly $70 billion measure to fund immigration enforcement through the end of President Donald Trump's term stalled in the House. Progress halted over White House ballroom security funding and a proposed $1.8 billion fund for government-mistreatment claims.

fortune.com
1 source
Canada Seeks 50 Percent Rise in Exports to China by 2030techjuice.pk
finance2 hrs agoDeveloping

Canada Seeks 50 Percent Rise in Exports to China by 2030

Foreign Minister Anita Anand stated the export target during a visit by her Chinese counterpart to Ottawa. The announcement comes amid U.S. tariffs that have altered trade patterns.

Bloomberg
1 source