Anthony Edwards Tops Adidas Signature Basketball Shoe Sales
Minnesota Timberwolves guard Anthony Edwards ranks second on the Forbes Highest-Paid Athletes 25 and Under list. His Adidas signature shoes, the AE 1 and AE 2, generated an estimated $23 million in off-court earnings. The AE franchise leads Adidas basketball shoe sales according to StockX data.
ForbesMinnesota Timberwolves guard Anthony Edwards ranks second on the Forbes Highest-Paid Athletes 25 and Under list with $69 million in combined on-court and off-court earnings. The 24-year-old has played his entire NBA career with the Timberwolves since entering the league as the first overall pick in the 2020 draft.
Edwards signed with Adidas in December 2020. His first signature model, the AE 1, released in November 2023. The AE 2 followed in October 2025 and features a propulsion plate, articulated fangs, and Lightboost and Lightstrike cushioning.
StockX data showed the AE 1 as the fifth best-selling signature basketball shoe overall and the top-selling Adidas model in 2025. Adidas released an Anthony Edwards 1 football cleat in May 2026, which Jacksonville Jaguars player Travis Hunter wore in his NFL debut. Edwards participated in the design process for both models. He stated at the AE 2 launch that he was involved from ideas to sketches.
Adidas sent Edwards on his first China tour covering Shanghai, Chengdu, and Beijing before the AE 2 release. The company aims to expand the Edwards brand beyond the United States. Adidas general manager of basketball Max Staiger said Edwards represents the brand's vision for the next generation of basketball.
Key Facts
Story Timeline
4 events- December 2020
Edwards signed with Adidas coinciding with his NBA debut.
1 sourceForbes - November 2023
Adidas released the Anthony Edwards 1 signature shoe.
1 sourceForbes - October 2025
Adidas released the Anthony Edwards 2 signature shoe.
1 sourceForbes - May 2026
Adidas released an Anthony Edwards 1 football cleat.
1 sourceForbes
Potential Impact
- 01
Adidas may expand marketing campaigns featuring Edwards in additional international markets.
- 02
StockX resale data may show continued demand for AE 2 models after the 2026 season.
Transparency Panel
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