Anthropic Introduces Rupee Pricing for Claude in India

Anthropic has started displaying Indian rupee prices for its Claude AI service on the company's website and mobile apps for some users in India. The change marks the first localized pricing for the product in the company's largest market outside the United States. On the website, Claude Pro costs ₹2,000 a month when billed annually, compared with $17 in the United States.

Claude Max starts at ₹11,999 a month, versus $100 in the United States, while Team plans begin at ₹2,399 per seat a month, compared with $20 in the United States. The listed prices include local taxes, though amounts on mobile apps differ slightly. Users in India must still pay by credit card or through Apple and Google app store billing.

Anthropic has not enabled payments through the Unified Payments Interface, the instant payments network widely used in the country. OpenAI introduced rupee pricing for ChatGPT in August that included UPI support. India represents 5.8 percent of global Claude usage and stands as the service's second-largest market after the United States, according to Anthropic.

The pricing shift follows several steps to expand operations in the country. Anthropic announced plans for a Bengaluru office in October and opened the office in February. In January the company appointed former Microsoft India managing director Irina Ghose to lead its business there.

It has also formed partnerships with Infosys and Tata Consultancy Services in recent months. In June Anthropic suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities. Access to Fable 5 was later restored, while Mythos 5 remains restricted.

Anthropic did not respond to a request for comment on the rupee pricing rollout.