Apollo Global Management Agrees to Buy Emerald Holding and Questex

Apollo Global Management is set to buy publicly traded Emerald Holding and privately held Questex, with plans to combine the two companies, people familiar with the matter said. The acquisitions mark a significant expansion for Apollo in the events and media sector. @WSJ reported the exclusive details.

Both deals are expected to close in coming months though specific financial terms were not disclosed. Emerald Holding operates as a leading organizer of business-to-business trade shows and events. Questex serves a similar role with a portfolio of conferences and digital media properties.

The combination is intended to create a larger platform with greater scale across live events. Apollo Global Management has pursued multiple acquisitions in the business services space in recent years. The firm views the events industry as poised for recovery and long-term growth after pandemic-related disruptions.

No official statements from the companies were included in the reporting. The deals come as the broader events sector continues to consolidate. Publicly traded Emerald Holding has faced pressure from investors seeking strategic alternatives.

Privately held Questex has operated with backing from other financial sponsors prior to this transaction. @WSJ reported that the transactions remain subject to regulatory approvals and customary closing conditions. The combined entity is expected to maintain operations from existing headquarters locations though integration plans were not detailed.