New App The Mall Scrapes Retail Sites to Let Users Track Thousands of Brands in One Place

The Mall, a new app, lets users create a personalized collection of favorite brands and track sales, restocks, and drops in one place. TechCrunch reported that the app scrapes retail websites rather than using brand partnerships or APIs, and its database already contains more than 10,000 brands.

Users add brands by sharing an Instagram or TikTok account, after which the app locates the matching e-commerce site and pulls its catalog.

The Mall uses large language models and custom models to label products so users can search for specific items. When a user decides to buy, the app opens a browser window inside the platform that directs them to the brand’s own checkout page. The Mall does not operate a traditional affiliate model.

Users can keep their brand collections private or make them visible to others for discovery. The app is free for consumers and is currently available as a free download on the App Store. Ellie Konsker, co-founder and COO, previously worked at Tom Ford, Carla Otto, and a sustainable fashion marketplace.

She said the idea grew from watching shoppers juggle multiple tabs and newsletters. “Consumers were shopping across 20 tabs at once, signing up [their] emails for newsletters, and trying to be able to track brands and piece all that information together in real-time,” Konsker said. Shreya Halder, co-founder and CEO, studied computer science at Stanford.

She and Konsker met through a female founders circle in Los Angeles and founded The Mall in October 2025. Halder compared the project to services that organize music, movies, and books, noting that no equivalent existed for fashion and shopping. The company has conducted early beta testing with 4,500 users.

It is now expanding through an invite-only referral system and expects to open access more broadly by the end of summer 2026. The Mall plans to release a paid B2B data tool for brands later in summer 2026. According to Halder, the product will let brands analyze clicks, compare seasonal assortments across competitors, and support planning.

The founders stated that all data shared with brands will be anonymous and aggregated, with no personal details included. Konsker said the platform also helps users find lower-priced alternatives by showing similar items across brands in different colorways and price points.