Apple Reaches $250 Million Settlement Over Siri AI Feature Claims

Apple has reached a settlement agreement valued at approximately $250 million to resolve a class-action lawsuit over its marketing of Apple Intelligence features, according to court filings submitted Tuesday in California federal court. The proposed deal would provide payments ranging from about $25 to $95 per device to qualifying class members, depending on the number of valid claims submitted.

It covers an estimated 36 million to 37 million eligible devices, specifically the iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.

To be eligible, individuals must have purchased one of the listed devices in the United States between June 10, 2024, and March 29, 2025, for purposes other than resale and while residing in the United States. The original complaint was filed in March 2025 and later consolidated with similar actions.

Court documents indicate the plaintiffs claimed Apple violated consumer protection laws through its advertising of forthcoming AI capabilities for Siri.

An Apple spokesperson stated that "Since the launch of Apple Intelligence, we have introduced dozens of features across many languages that are integrated across Apple's platforms, relevant to what users do every day, and built with privacy protections at every step." The spokesperson added: "Apple has reached a settlement to resolve claims related to the availability of two additional features."

Apple has maintained that its advertisements disclosed from the outset that Apple Intelligence features would be delivered over time and would continue to evolve. The company has also maintained that it successfully delivered more than 20 Apple Intelligence features and that consumers purchase new iPhones for a variety of reasons unrelated to the two specific Siri functions at issue in the claims.

The settlement agreement includes no admission of wrongdoing by Apple.

Lawyers for the plaintiffs stated in a revised complaint that Apple's marketing around new AI features amounted to false advertising. The Better Business Bureau’s National Advertising Division had previously concluded that Apple falsely suggested the new AI-powered Siri was available now.

A Morgan Stanley survey cited in the complaint indicated that enhanced Siri was the feature potential iPhone buyers most anticipated.

The settlement must still be approved by Judge Noël Wise of the federal district court for the Northern District of California. A hearing on the proposed settlement is scheduled for June 17.