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Apple Holds First On-the-Record Press Q&A After WWDC Keynote

Dozens of journalists joined Apple executives for an AI briefing in a dimly lit theater at Apple Park immediately after the June 9 keynote.

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1 source·Jun 9, 5:18 PM·1m read
Apple Holds First On-the-Record Press Q&A After WWDC Keynotecultofmac.com
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Dozens of journalists, influencers, and analysts gathered in a dimly lit theater at Apple Park immediately after the WWDC keynote on June 9, 2026, for an on-the-record AI 101 class and Q&A with Apple executives. Craig Federighi participated alongside other Apple executives. Tim Cook and incoming CEO John Ternus sat in the front row.

Apple has never conducted an on-the-record press Q&A of this kind after a major keynote. The session covered how the new Siri works, the new partnership with Google, and how Apple views the state of the AI industry. @alexeheath reported attending the session and taking notes on the discussion.

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