Apple India Launches Campaign Featuring Student Startup Founders

Apple India launched the Great Ideas Start Here campaign on May 22, 2026. The campaign presents three student entrepreneurs who developed businesses while using MacBook Air and MacBook Pro devices. The campaign includes 30-second social films distributed across digital and social channels. Longer 90-second YouTube videos will be released during the back-to-school season.

Kukreja, a 2025 Swift Student Challenge Distinguished Winner, created the Fast Aid medical emergency app in 13 days. He stated that working through problems one at a time allowed him to develop a meaningful product. Ananya Kulshrestha, 20, founded Mellovia, a sustainable kitchenware brand.

She noted that students have the freedom to make mistakes while starting new projects. Kabeer Malhotra, founder of Flowpay, described balancing development of his payment app with microeconomics coursework. He stated that focusing on one task at a time is overrated.

The campaign highlights how MacBook devices support students managing both academic responsibilities and startup activities.