Apple Raises MacBook Pro Price to $10,000 After RAM Costs Quadruple

Apple raised the price of its highest-end MacBook Pro to $10,000, a $3,000 increase from the previous week. The company also increased prices on the MacBook Neo from $600 to $700 and raised base tablet prices by 30 percent. Other products, including the HomePod mini, rose by $30.

Apple announced the price changes last Thursday. The company stated that every Mac and iPad model is now more expensive while iPhone prices remain unchanged for now. Customers purchased devices at retailers including Costco and Best Buy on the day the new prices took effect.

The price increases stem from a quadrupling of RAM costs this year. Apple said in a statement that rapid expansion of AI data centers created unprecedented component price increases. Microsoft raised Xbox prices by up to $70 in October and announced an additional $100 increase last week.

A coalition of trade groups wrote to the Trump administration that the memory shortage is affecting production of automobiles, medical devices, and other manufactured goods.

Apple does not manufacture RAM and competes with AI companies for available supply. The company is also reportedly facing shortages of T-glass, a material produced by a single Japanese supplier. Smaller electronics companies report greater difficulty securing memory components.

One action-camera maker warned last month that the shortage could threaten its business. Analysts expect further price increases. The iPhone 18, scheduled for release this fall, could cost up to $200 more than its predecessor.