technology
Apple Raises Prices on Macs, iPads, HomePods, and Vision Pro
Apple increased prices across multiple product lines by hundreds of dollars. The company cited higher memory costs. The iPhone was not affected by the changes.
Jun 25, 3:50 PM·1m read1 source
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Apple raised prices on Macs, iPads, HomePods, and the Vision Pro by hundreds of dollars. The MacBook Neo's starting price increased from $599 to $699. The company said the increases reflect higher memory component costs.
The price adjustments apply to current models rather than waiting for new releases. Apple has historically maintained steady pricing on existing products until new models launch. The iPhone line remains at previous prices for now. The company has not announced whether the iPhone 18 series will carry higher starting prices when it launches later this year.
Other consumer electronics manufacturers have also raised prices on game consoles and laptops due to memory supply constraints.
Memory shortages have affected multiple device categories throughout the year. Several game console makers and laptop producers previously increased prices and cited the same supply issue. Apple has maintained consistent pricing policies on current models in past years.
The price increases mark a departure from Apple's typical approach of holding prices steady until new models arrive. The company has not indicated when or if prices might return to previous levels.
