Apple Settles Class-Action Lawsuit Over Apple Intelligence Feature Timelines for $250 Million

Apple agreed to pay $250 million to settle a class-action lawsuit accusing the company of false advertising around its Apple Intelligence artificial intelligence features. The settlement was filed on Tuesday in California federal court and includes no admission of wrongdoing by Apple.

The agreement covers roughly 36 million eligible devices, specifically the iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max and iPhone 16.

Purchases must have occurred in the United States between June 2024 and March 2025. Each class member could receive a presumptive $25 per device, with the amount potentially reaching up to $95 depending on the number of approved claimants. The settlement must be approved by Judge Noël Wise of the federal district court for the northern district of California.

The approval hearing is set for 17 June. The lawsuit was filed last year. A revised complaint was filed last week for the consolidated class of iPhone buyers.

The claims focused on the availability of two additional features in Apple Intelligence. Plaintiffs' lawyers stated that Apple promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years. Apple's more personalized version of Siri has not been fully released despite its announcement nearly two years ago.

The Better Business Bureau’s National Advertising Division concluded that Apple falsely suggested the new AI-powered Siri was available now. Enhanced Siri features were confirmed for indefinite delay in March 2025.

"We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users," she said. Settlement documentation states that Apple anticipates delivering additional Siri Apple Intelligence features in future software updates at no additional cost.

A Morgan Stanley survey cited in the complaint indicated that enhanced Siri was the feature that potential iPhone buyers most anticipated.

Apple launched a major advertising campaign in 2024 to promote these capabilities before confirming their indefinite delay and pulling its ads. The settlement is one of the largest Apple has ever reached.