AppLovin Launches Social Media App Gist After TikTok Bid

AppLovin released a new social media app called Gist this month. The app requires a referral code to access and includes photo carousels, videos, and mini-games. " Users can select content categories such as travel, relationships, or career advice.

U.S. creators and oversee content production. AppLovin has not made a formal announcement about the app. The quiet launch allows the platform to build a user base and content before wider release. "

previously bid to purchase TikTok outside China.

The company lost the bid to a consortium that included Oracle, MGX, and Silver Lake. AppLovin also invested in Flip, another TikTok competitor that ceased operations at the end of last year. The company's core business remains mobile-app advertising.

Giovanni Ge, the company's product and engineering chief, said in a February podcast that the goal was to bring exclusive, monetizable traffic to the company. AppLovin declined to comment on the new app.