business
ARIH to Host Pop-Up Events During BTS Las Vegas Concert Week
ARIH, a food and beverage brand collaborating with BTS, will run activations at Allegiant Stadium, The Forum Shops at Caesars Palace, and select Walmart locations from May 23 to May 28.
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ARIH, a food-and-beverage collaborator with BTS, will host pop-up activations across Las Vegas during the group's concert week at Allegiant Stadium. The brand plans events at the concert venue, The Forum Shops at Caesars Palace, a Walmart Airstream on Blue Diamond Road, and additional Walmart stores in Las Vegas and Henderson.
An ARIH booth will operate at Allegiant Stadium on May 23, 24, 27, and 28 from 10 a.m. to 7 p.m. The booth will offer photo opportunities, interactive games, and exclusive merchandise.
m. m. m. during the same period. Additional pop-ups will take place at seven Walmart locations in Las Vegas and two in Henderson, with hours varying by store. Activities at all sites will include product tastings, photo opportunities, and limited-edition collectibles.
ARIH products include restaurant-inspired noodles, postbiotic energy drinks, and dual-biotic sodas. The brand is owned by Paldo and HY, formerly Korea Yakult.
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