Article Advises Professionals to Prioritize Value Over Volume in Networking

A Forbes article published January 28, 2026, states that traditional networking advice often emphasizes volume of outreach rather than strategic value. The piece argues that professionals who focus on being useful to others build stronger connections over time.

Caprino, the article's author, writes that productive networking begins with curiosity and generosity. She states that the most effective networkers lead with value long before they need anything in return. Jon Lyndon, CEO of The Lyndon Consulting Company and former LinkedIn employee, is quoted describing intentional networking as most powerful when grounded in shared value and genuine curiosity about the other person.

The article recommends starting with a small group of 10 to 15 people whose work one genuinely admires. Suggested outreach includes sharing relevant articles, commenting thoughtfully on posts, or asking open-ended questions about the contact's current focus. It advises quarterly check-ins rather than frequent contact and emphasizes following through on any promises made during conversations.

The piece notes that networking occurs both online and in person, with each format offering distinct advantages. It states that maintaining a balance between the two approaches can strengthen professional relationships.