Audemars Piguet CEO Discusses Swatch Collaboration Demand
Audemars Piguet CEO Ilaria Resta addressed interest in the brand's Swatch collaboration. Some stores closed on launch day due to crowd size and safety issues.
professionalwatches.comAudemars Piguet CEO Ilaria Resta discussed customer response to the company's collaboration with Swatch in an interview with @flacqua. Resta described "huge interest" in the joint collection. The watches went on sale recently.
Launch-day crowds prompted some stores to close for safety reasons. The company did not release attendance figures. Resta did not comment on future production volumes or restocking plans.
Key Facts
Story Timeline
2 events- Launch day
Crowds led some stores to close for safety.
1 source@business - Recent
Ilaria Resta described strong customer interest in @flacqua interview.
1 source@business
Potential Impact
- 01
Additional stores may adjust hours or security during future releases.
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