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Audemars Piguet and Swatch Release Pocket Watch Collection
The Audemars Piguet x Swatch Royal Pop pocket watch collection launched on May 16. Crowds gathered at Swatch stores worldwide, including in Mumbai and New York, to purchase the $400 watches.
May 19, 4:22 AM·1m read1 source
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Audemars Piguet and Swatch released a collection of eight colorful pocket watches priced at approximately $400 each on May 16. The launch prompted long lines at Swatch stores. m.
Some individuals jumped barricades and broke a security checkpoint, according to attendee Zerxes Wadia. Similar scenes occurred at other locations, including reports of fistfights and the use of tear gas. Brand and watch experts stated that the collaboration placed Audemars Piguet between maintaining brand exclusivity and capitalizing on consumer interest.
The collection features the Bioceramic Royal Pop design and is displayed in Swatch store windows, including one in Krakow, Poland, as of May 18.
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