Australian Cultural Exports Reach Audiences in Over 60 Countries

Australian television programs have drawn viewers across more than 60 countries. The children's series Bluey ranks as the most-streamed show on Disney+ in any genre. The Wiggles sold more than 12 million DVDs in the United States by 2005 and expanded into Mandarin- and Spanish-language markets.

Earlier, the soap opera Neighbours influenced speech patterns among some British viewers in the 1980s and 1990s.

Australian universities enrolled 550,000 overseas students in January. In 2020, 10 per cent of international tertiary students worldwide studied in Australia. Overseas student numbers fell 7.7 per cent in the 12 months ending February 2026 compared with the prior year.

Officials in France, Portugal, and Malaysia have adopted social media restrictions for those under 16 that match an Australian policy. The Financial Times described Bluey as the country's most important cultural export. The series depicts daily life in a Brisbane family and has maintained strong international streaming numbers.