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Ballerina Farm Features 9-Year-Old Daughter in Electrolyte Powder Ad
Hannah and Daniel Neeleman's Ballerina Farm posted a promotional video on May 26 showing their eldest daughter, Frances, in an ad for the company's electrolyte powder. The clip marks the first time one of the family's nine children has appeared alone in a brand promotion.
May 28, 11:22 AM·1m read1 source
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Ballerina Farm posted a short promotional video on May 26 featuring Frances Neeleman, the 9-year-old daughter of owners Hannah and Daniel Neeleman. In the video, Frances watches as an off-camera adult pours pink electrolyte powder into a glass of water.
The clip was filmed in the family's Utah kitchen and uses ambient sound rather than music. It promotes Farmer Hydrate, the company's electrolyte powder priced at $30 for 25 servings and sold in raspberry lemon, berry, lemon basil lime, and grapefruit ginger flavors.
The Neelemans have increased marketing activity in recent months. In February, Hannah Neeleman announced a pregnancy in an advertisement for the brand's protein powder. The brand's content has previously centered on Hannah Neeleman's videos of daily life on the Utah farm.
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