Bathroom Remodeling Firm Uses iPad Scans and AI Tools for Sales and Quotes

The Pennsylvania company generated $933 million in 2025 revenue and runs at a $1.15 billion pace while using proprietary AI systems. Founder W.J. Werzyn described a recent hallucination by the Claude model during a forecasting discussion.

1 source·Jul 5, 5:30 AM(2 hrs ago)·1m read

Bathroom Remodeling Firm Uses iPad Scans and AI Tools for Sales and Quotes

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West Shore Home, a bathroom remodeling company based in Pennsylvania, has integrated AI tools into its sales and operations processes. The firm generated $933 million in gross revenue in 2025 and currently operates at a roughly $1.15 billion annual pace, according to financial records reviewed by Fortune. Founder W.J.

Werzyn said he held an in-depth conversation with the Claude model this weekend about five-year forecasting and growth modeling. The model then stated that the company would have 260 millimeters of EBITDA in fiscal year 2028. The company’s main AI application, Hawkeye, uses an iPad with LIDAR and computer vision to create 3D bathroom scans.

In 2026, about 70 percent of in-home sales appointments produced a Hawkeye scan, and roughly three-quarters of bathroom-specific appointments used the technology. Around 1,600 of 136,000 appointments declined the scan. The scans feed data into the internal configure-price-quote system called Felix.

West Shore Home employs 115 staff on proprietary systems, including 23 who focus exclusively on AI. All design consultants receive Hawkeye training. The company has also built conversational SMS tools that generate about 10 percent of appointments.

It has more than 3,200 employees, including 1,209 installers and 657 design consultants, and has completed over 334,000 installs. Leonard Green & Partners acquired a 20 percent stake in 2020, leaving Werzyn with the remaining 80 percent.

Over the past three years the company added roughly 600 net new jobs. Werzyn joined the board of Utz Brands in 2024. The company has donated to the renovation of Beaver Stadium at Penn State and holds field naming rights there.