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The retailer is accepting faded and expired blue-and-white coupons at select stores through July 13. Winners will receive a home renovation and gift cards. The contest revives a practice the chain abandoned after its 2023 bankruptcy.
under30ceo.comBed Bath & Beyond is running a "Legendary Coupon Hunt" that requires participants to submit the chain's iconic blue-and-white coupons at Bed Bath & Beyond, The Container Store, and Kirkland’s Home locations by July 13. The top prize is a $100,000 home renovation, with $500 gift cards going to 100 additional entrants and $100 in spending money awarded to 50 more winners.
, said customers had long treated the coupons as keepsakes.
"For decades, our customers treated these coupons like treasure," she stated. "They tucked them into purses, filing cabinets, cookbooks and memory boxes because they believed they would be valuable someday. " The chain stopped accepting the coupons in 2023 after filing for bankruptcy and closing all of its stores.
Without honoring physical coupons. The first physical store reopened in August 2025, and additional locations are planned for 2026. From the start of the contest, participating stores will accept coupons in any condition, including faded, expired, and decades-old versions.
Fortune reported that 93 percent of Americans used or redeemed a coupon in the past year, up 26 percent from the prior year, according to a 2026 Capital One report. The same data showed 169.2 million Americans used digital coupons in 2025, while 59 percent of consumers prefer physical coupons. Fortune noted that high-profile individuals have continued the practice.
Warren Buffett, 95, with a net worth of $146 billion, is known for clipping coupons. Shonda Rhimes, with an estimated net worth of $240 million, said on the Call Her Daddy podcast last year that she still clips coupons despite professional success. Sarah Michelle Gellar told CNBC Make It in 2018 that she continues to cut coupons and delays purchases to seek discounts.
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