Beijing Auto Show 2026 Opens with GWM Unveiling Global Strategy and New Vehicles
Auto China 2026 opened in Beijing on April 29, 2026, under the theme of commitment and integrity. GWM presented its global localization strategy, a range of new models, and advanced technologies during the event. The company's CEO delivered a keynote speech highlighting business foundations and international market commitments.
pandaily.comAuto China 2026 officially opened in Beijing on April 29, 2026, with 1,500 global partners participating under the theme of commitment and integrity. GWM unveiled its global localization strategy for the first time at the event, supported by a product lineup and technologies.
Feng delivered a keynote speech, stating that commitment and integrity are essential for high-quality growth. The strategy focuses on user needs, product strength, technological excellence, and global brand value, according to the speech. Mu Feng described the approach as ecosystem-based globalization, based on respect, long-term dedication, and local cultivation to build trust with users worldwide.
“Trust built on commitment and integrity is the strongest foundation in business," Mu said.”
GWM showcased a portfolio spanning six major lineups, including family SUVs, premium off-road vehicles, urban commuting options, and long-distance motorcycles. The WEY V9X, a flagship model on the GWM ONE S Platform, features a six-seat layout, native AI agent, and Super Hi4 hybrid architecture, designed as a global model.
The TANK 700 offers dual powertrain options: 3.0 Hi4-T and 2.0 Hi4-Z, integrating a VLA large model in a body-on-frame structure. The GWM P300 Hi4-T uses Hi4-T hybrid architecture with Coffee OS 3 smart cockpit and high-power external discharge for all-scenario use.
The P500 Hi4-T provides higher performance and luxury features for pickups. These models target markets like Australia and Thailand with localized off-road expertise. The GWM ORA 5 Sport is designed for young users, with interest noted in Europe and Southeast Asia, including test drives by overseas media.
The SOUO Motorcycles lineup includes a 2,000 cc horizontally opposed eight-cylinder engine for premium touring.
GWM displayed a high-performance V8 engine as part of a new powertrain architecture, along with lightweight carbon fiber solutions and a mid-engine layout for handling. The GWM ONE Platform supports five powertrain variants: PHEV, HEV, BEV, FCEV, and ICE, enabling multiple product categories and global markets.
It integrates dual VLA large models, a full-stack intelligent agent, and AI-driven safety systems fusing active and passive elements. The Hi4 technology family offers all-wheel-drive performance with two-wheel-drive energy consumption, tailored to various scenarios.
Key Facts
Potential Impact
- 01
Ecosystem-based globalization will build long-term user trust worldwide.
- 02
GWM's localization strategy will deepen roots in international markets like Australia and Thailand.
- 03
New models such as ORA 5 Sport will expand GWM's presence in Europe and Southeast Asia.
- 04
GWM ONE Platform's AI safety systems will set new standards for vehicle intelligence.
- 05
Adoption of Hi4 technology will make all-wheel-drive more accessible in global markets.
- 06
SOUO Motorcycles lineup will influence premium touring segment with its engine design.
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