Beijing Auto Show 2026 Opens with GWM Unveiling Global Strategy and New Vehicles

Auto China 2026 officially opened in Beijing on April 29, 2026, with 1,500 global partners participating under the theme of commitment and integrity. GWM unveiled its global localization strategy for the first time at the event, supported by a product lineup and technologies.

Feng delivered a keynote speech, stating that commitment and integrity are essential for high-quality growth. The strategy focuses on user needs, product strength, technological excellence, and global brand value, according to the speech. Mu Feng described the approach as ecosystem-based globalization, based on respect, long-term dedication, and local cultivation to build trust with users worldwide.

“Trust built on commitment and integrity is the strongest foundation in business," Mu said.”

GWM showcased a portfolio spanning six major lineups, including family SUVs, premium off-road vehicles, urban commuting options, and long-distance motorcycles. The WEY V9X, a flagship model on the GWM ONE S Platform, features a six-seat layout, native AI agent, and Super Hi4 hybrid architecture, designed as a global model.

The TANK 700 offers dual powertrain options: 3.0 Hi4-T and 2.0 Hi4-Z, integrating a VLA large model in a body-on-frame structure. The GWM P300 Hi4-T uses Hi4-T hybrid architecture with Coffee OS 3 smart cockpit and high-power external discharge for all-scenario use.

The P500 Hi4-T provides higher performance and luxury features for pickups. These models target markets like Australia and Thailand with localized off-road expertise. The GWM ORA 5 Sport is designed for young users, with interest noted in Europe and Southeast Asia, including test drives by overseas media.

The SOUO Motorcycles lineup includes a 2,000 cc horizontally opposed eight-cylinder engine for premium touring.