Blackpink's Jennie Named Global Ambassador for Ray-Ban and Ray-Ban Meta

Jennie, a member of the K-pop group Blackpink, has been named a global ambassador for Ray-Ban and the Ray-Ban Meta line. The partnership was announced by EssilorLuxottica, the parent company of Ray-Ban. Jennie has previously worn Ray-Ban sunglasses in public appearances.

In a statement, Ray-Ban described Jennie as aligning with the brand's focus on expression and innovation. The global campaign features Jennie modeling several Ray-Ban styles, including the Ray-Ban Meta Blayzer Optics, set for availability on April 14, the Ray-Ban Daddy-O, Ray-Ban Alix, items from the Ray-Ban Asian Design collection, and the Drea.

The campaign incorporates deep red elements, which relate to Jennie's stage name, Jennie Ruby Jane.

Jennie commented on the partnership in a statement.

“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy — simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”

This Ray-Ban ambassadorship follows Jennie's involvement in an Adidas Originals Superstars campaign. In that campaign, Jennie appears alongside Samuel L. Jackson, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. The Adidas campaign highlights the Superstars sneaker line.

Context Blackpink, formed in 2016, consists of members Jennie, Jisoo, Rosé, and Lisa, and has achieved global success in the music industry. Jennie has built a profile in fashion through prior endorsements and appearances. Ray-Ban, established in 1936, is known for its sunglasses and has collaborated with technology firms like Meta for smart glasses.