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An investigation found several companies using AI-generated images and videos to promote products on Instagram. The content shows people appearing to use the products but does not indicate the individuals are not real. No U.S. or UK rules currently require disclosure of AI-generated advertising content.
mumbrella.com.auBrands are posting AI-generated images and videos on Instagram that show people appearing to use their products, an investigation found. The posts do not state that the individuals are not real people. Instagram accounts for the photo app Once showed videos of a woman who appears to be AI-generated describing her wedding photos taken with the app.
The account for the design tool Maket posted a video of a woman appearing to use the service to plan a home interior.
Current rules on disclosure There are no specific rules in the United States or the United Kingdom requiring brands to tell consumers when advertising content has been created using AI. In the European Union, the Artificial Intelligence Act will require labeling of some AI-generated content beginning in August, but those rules will not apply in the UK.
The Advertising Standards Authority said its rules do not explicitly prohibit brands from posting AI-generated promotional content without disclosure. The regulator stated that the content must still follow existing advertising rules against misleading claims.
Company responses Maket said AI-generated influencers were used to test marketing concepts at small scale and were not a core part of its strategy. Once did not respond to a request for comment. The Dubai-based fashion brand Ashle posted a photograph appearing to show a woman wearing its clothes.
The image showed the woman with an extra finger. After being contacted by the Guardian, the brand removed the photographs and said the images were created during an initial launch phase and that the designs shown are no longer part of its collection.
Industry practices Clarissa Mansbridge, who creates AI influencer images for brands through her Mia Metaverse portfolio, said brands hire her to produce realistic digital humans for user-generated content. She estimated that 40 to 60 percent of some brands' social media content is made through AI and that many creators sign non-disclosure agreements preventing them from discussing the work.
Mansbridge said brands choose AI-generated content because it costs less than traditional photoshoots and avoids issues associated with human influencers.
nypost.comSuper PACs tied to Anthropic and OpenAI have spent more than $37 million on congressional primaries this cycle. The groups have outspent candidates in some races and focused on candidates who back differing approaches to AI regulation.
ForbesA longtime public health leader with experience at global health organizations has entered the Democratic primary for New York’s 12th Congressional District. The candidate cited federal public health staffing reductions and an infectious disease outbreak response as reasons for r…