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Collectors in Brazil are trading stickers and swapping stories to complete the official 2026 World Cup album. The current edition is larger and more expensive than previous versions. The activity spans generations and has drawn reports of black-market sales.
France 24Collectors across Brazil are gathering to trade stickers and share stories as they work to finish the official album for the 2026 World Cup. The current album contains more stickers than earlier editions and carries a higher price tag, according to France 24.
Participants range from children to older adults who meet in person or online to exchange duplicates. France 24 reported that some collectors have turned to unofficial sellers when official packs run out. The report noted that prices on the secondary market can exceed the original retail cost of individual stickers.
24 described the sticker hunt as a recurring social activity that connects family members and friends during major tournaments. The same report stated that the practice continues even when the album grows larger and more costly.
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