Broadcaster Updates AI Guidelines and Begins Staff Rollout

The broadcaster is updating its artificial intelligence guidelines and rolling out new tools to staff. A July pilot will begin with 100 designated users before wider deployment. Executives stated that the question for public broadcasters is how to shape AI use in line with organizational values.

The organization selected a U.S. company's AI model as its standard enterprise tool alongside existing systems.

One pilot program uses an internal tool to convert regional radio bulletins into online articles. The same journalists who produce the bulletins review the AI output, followed by checks from an editorial leader and sub-editor. The broadcaster said the process brings content to a wider audience without significantly increasing workload.

It added that AI is not used to create end-to-end journalism and that all material receives human oversight.

The journalists' union welcomed potential efficiency gains but expressed concern that management declined to guarantee AI would not replace workers. Union representatives said some consultation and ethics guidelines were secured during recent bargaining. An all-staff town hall on the changes is scheduled for July 28.

The broadcaster revised its disclosure rules so that AI use must be revealed only when it could materially affect audience understanding. A spokesperson said research tasks would not require disclosure while AI-generated images in news content would.

A research fellow at a technology university said the change appears more practical than the prior version. Another academic opposed generative AI and warned the organization risks damaging public trust.