BRP Withdraws Financial Outlook Amid $500M Tariff Impact, Shares Fall 33%
BRP's U.S.-listed shares fell 33% at the start of the U.S. cash session, marking the largest single-day decline since August 2013. The company, a maker of jet skis and snowmobiles, withdrew its financial outlook amid U.S. tariff changes on steel, aluminum, and copper. BRP estimates a potential $500 million cost for the remainder of the year before mitigation.
marketscreener.comS. cash session on April 15, 2026. This decline represents the most on record with Bloomberg trading data going back to August 2013. The drop followed BRP's withdrawal of its financial outlook. BRP is a jet ski and snowmobile maker.
U.S. tariff environment surrounding steel, aluminum, and copper could result in a $500 million hit before any mitigation efforts. BRP estimates the potential incremental tariff cost related to this amendment to be in excess of $500 million for the remainder of the year, before any mitigation measures.
Tariff Changes Affect Snowmobiles and ORV Models The amendment mainly leads to a 25% tariff on the total value of imported snowmobiles and the majority of ORV models, replacing the previous 50% tariff on applicable metal content only.
ZeroHedge reported these details in an article published on April 15, 2026, at 10:50.
CEO Addresses Tariff Impact and Company Response Denis Le Vot also stated: "Despite the material burden of these tariff changes, we expect that, with our solid balance sheet, the agility of our teams and the strong start of the year, we will be able to manage our business through this challenge and continue to push BRP forward.
" BRP shares began a bull run in April 2025 and peaked in February. The shares are down 25% so far this year.
Analyst Views on Tariff Magnitude Bloomberg data shows 12 'Buys,' 9 'Holds,' and zero 'Sells' from Wall Street analysts for BRP.
The average analyst 12-month price target for BRP is $82.
Story Timeline
5 events- April 15, 2026
BRP shares drop 33% at U.S. cash session start; company withdraws financial outlook
3 sourcesunattributed · Bloomberg · ZeroHedge - April 15, 2026, 10:50
ZeroHedge publishes article on BRP tariff warning and share crash
1 sourceunattributed - 2026 year-to-date
BRP shares down 25% so far this year
1 sourceunattributed - February 2026
BRP shares peak after bull run starting in April 2025
1 sourceunattributed - August 2013
Bloomberg trading data begins tracking BRP shares
1 sourceBloomberg
Potential Impact
- 01
Increased costs for BRP's imported snowmobiles and ORV models due to 25% tariff on total value
- 02
Analyst ratings remain positive with average price target of $82 despite tariff concerns
- 03
Potential $500 million financial hit to BRP before mitigation efforts
- 04
Uncertainty in manufacturing operations from volatile U.S. tariff environment on metals
- 05
Continued downward pressure on BRP share price after 33% drop
Transparency Panel
Related Stories
GB NewsTrump Announces Plans to Replace Fed Chair Powell and Review UK Trade Deal
President Donald Trump threatened to fire Federal Reserve Chair Jerome H. Powell if he does not resign soon. Trump also warned of changes to the UK-US Economic Prosperity Deal due to Britain's stance on the Iran war. The Strait of Hormuz remains contested with a U.S. naval blocka…
cnbc.comTrump Says He Will Fire Fed Chair Powell If Term Extended
President Donald Trump said he would fire Federal Reserve Chair Jerome Powell if Powell does not leave the central bank after his successor is confirmed. Trump also stated that an investigation into the renovation of the Fed's headquarters must continue. Powell's term as chair ex…
US Treasury Announces Continued Efforts Against Iran's Illicit Networks and Record Tax Refunds
The US Treasury stated it will continue actions to dismantle Iran's illicit smuggling and terror proxy networks. Treasury officials also confirmed a record tax refund season this year, attributing it to tax cuts for working families. The announcements come amid mentions of high g…