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BTS and British Museum launch Korea Gallery Trail program through July 23
The K-pop group has joined the British Museum to promote Korean artifacts through a new trail program running until July 23. The effort forms part of BTS's cultural activities tied to its ongoing world tour.
Jul 8, 1:54 AM·1m read1 source
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BTS has partnered with the British Museum to promote Korean heritage through the Korea Gallery Trail program, Yonhap reported. The program runs through July 23 as part of BTS The City Arirang London, a cultural initiative held alongside the group's world tour. The trail highlights Korean artifacts on permanent display at the museum, including a moon jar, gold earrings and roof tiles.
These items are presented under themes such as hope and resilience. Visitors can join the What is Your Arirang campaign by posting on social media about the artifacts that connect to their own lives. Arirang is the title of BTS's fifth studio album, released in March.
The group performed a two-day concert at Tottenham Hotspur Stadium in London earlier this week.
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