business
Burberry Retail Revenues Rise 5 Percent to 455 Million Pounds Despite Declines in Japan and EMEA
The London-listed company posted growth in the 13 weeks ending June 27, driven by the Americas and greater China. Outerwear demand supported gains across all product divisions for the first time in three years.
Jul 17, 3:05 AM·1m read1 source
The IndependentAudio version
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The Independent reported that Burberry posted retail revenues of 455 million pounds for the 13 weeks ending June 27, a 5 percent increase from the same period a year earlier. Currency movements added 1 percent to the result. The Americas business grew 12 percent while greater China rose 9 percent, aided by local shoppers and Gen Z demand.
South Korea increased 11 percent, Japan fell 2 percent and the Europe, Middle East and Africa region declined 3 percent, partly due to the Iran war and weaker tourist spending. Outerwear sales rose by double digits, supported by demand for raincoats, jackets and scarves. The company recorded growth across womenswear, menswear, accessories and childrenswear for the first time in three years.
Burberry launched its Burberry Forward turnaround strategy in late 2024. The plan refocused the brand on its British heritage and shifted pricing away from some ultra-luxury lines. Chief executive Joshua Schulman said the results showed the strategy is working and that the company is attracting a broad range of luxury customers across product categories, channels and geographies.
