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Calbee Temporarily Switches to Black-and-White Potato Chip Packaging Amid Supply Shortages
Calbee, Japan's leading potato chip maker, is replacing its signature orange-and-yellow packets with black-and-white versions. The packaging change stems from shortages linked to the Iran war. The company is shifting from colour to colourless packaging as a direct result.
May 16, 6:00 AM·1m read1 source
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Japan's leading potato chip maker Calbee is swapping its signature orange-and-yellow packets for black and white. The company is changing its packaging due to shortages linked to the Iran war, according to @AFP reported. Calbee is shifting from colour to colourless packaging as the shortages affecting the company are linked to the Iran war.
The move affects the distinctive packets long associated with its products across Japan. The packaging change comes as Calbee, identified as Japan's leading potato chip maker, confronts supply constraints that have forced alterations to its longstanding branding. No further details on the duration of the change or specific shortage items were disclosed.
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