California Woman Files Proposed Class Action Against Fashion Nova Over Early Marketing Texts
A California resident filed a proposed federal class action lawsuit against Fashion Nova in April, alleging the retailer sent promotional text messages before the 8 a.m. cutoff allowed under federal law. The suit seeks to represent consumers nationwide who received similar early messages in the past four years.
nypost.comM. local time. m. m. on multiple days in 2025. Each text promoted discounts and linked to the retailer's website.
M. m. local time. m. The TCPA permits consumers to seek up to $500 per unlawful text, or up to $1,500 per message if violations are found to be willful. Potential damages could increase depending on the number of consumers who join the case. Fashion Nova had not formally responded to the complaint as of the most recent reporting.
The retailer faces similar litigation in Indiana over promotional texts sent during a Memorial Day campaign, which remains on pause pending a federal appeals court decision on whether text messages qualify as calls under the TCPA.
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