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Campaigns Increase Use of AI Tools in Political Advertising
Campaign staff are incorporating artificial intelligence into advertising production. Some view the technology as a way to expand messaging reach while others raise questions about its use.
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Campaign teams are turning to artificial intelligence to create and distribute political advertisements. Staff members report using the tools to generate images, audio, and video content more quickly than traditional production methods.
Some campaign staffers look to AI to amplify their message.
The same staff members note that the tools reduce the time and cost required to produce new material for television, social media, and streaming platforms. Others question the strategy’s ethics. These staffers cite concerns about accuracy, consent, and the potential for misleading content to reach voters.
The technology allows campaigns to produce variations of an advertisement for different regions or demographic groups without additional filming. Staff members say the process can be completed in hours rather than days. Campaigns have not disclosed specific spending figures or the total number of advertisements created with AI assistance.
No federal agency has issued new rules governing the practice as of June 25, 2026.
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