Chaotic Good Cofounder Confirms Marketing Support for Geese and Cameron Winter

# Chaotic Good Confirms Role in Geese and Cameron Winter Campaigns Chaotic Good cofounder Adam Tarsia confirmed that his company engineered campaigns for Geese and Cameron Winter. Tarsia stated via email that Chaotic Good helped distribute clips of Geese and Cameron Winter performing and doing interviews on TikTok.

The confirmation came after suspicions about Geese's rise boiled over the first week of April 2026.

Eliza McLamb published a viral Substack post titled 'Fake Fans' tracing the connection between Geese and Chaotic Good. The post mulled the ethics of Chaotic Good's marketing model. McLamb stated that if 100 people think your song sucks, Chaotic Good will create 200 people who think your song is awesome.

after Eliza McLamb’s post started spreading in music business circles, Chaotic Good wiped mentions of specific artists including Geese and Cameron Winter from its website.

The company also removed reference to 'narrative campaigns' from its website. Chaotic Good refers to its campaigns as 'narrative' or UGC (user-generated content) campaigns. Adam Tarsia stated that narrative campaigns mostly consist of consulting on digital PR strategy.

Tarsia confirmed that Chaotic Good has been fans of Geese since their 2021 project Projector. Geese's project Projector was released in 2021.

Good launched four full years after Geese's 2021 project Projector.

Eliza McLamb is currently on tour supporting her 2025 album Good Story. Wired reported on these details based on statements from Tarsia and McLamb. The events unfolded with McLamb's post in early April 2026, leading to Chaotic Good's website changes and subsequent confirmation from Tarsia.