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CJ Cheiljedang Signs MOU with Bach Hoa Xanh to Expand Korean Food Supply in Vietnam
South Korean food company CJ Cheiljedang Corp. announced it signed a memorandum of understanding with Vietnamese supermarket chain Bach Hoa Xanh. The agreement aims to strengthen their partnership and increase CJ Cheiljedang's market presence in Southeast Asia. It will expand the supply of Korean food products through Bach Hoa Xanh's retail network.
Apr 26, 9:23 PM·1m read1 source
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CJ Cheiljedang Corp. announced on April 27, 2026, that it signed a memorandum of understanding with Vietnamese supermarket chain Bach Hoa Xanh to strengthen their business partnership and increase its market presence in Southeast Asia. kr.
It will allow CJ Cheiljedang to expand the supply of Korean food products, including processed items, through Bach Hoa Xanh's retail network. The partnership seeks to diversify CJ Cheiljedang's offerings in Vietnam beyond frozen and chilled foods to include shelf-stable products and processed meat items. CJ Cheiljedang currently supplies Bibigo dumplings to Bach Hoa Xanh.
The company also supplies kimchi and dried seaweed to the Vietnamese retailer. CJ Cheiljedang's operations in Vietnam have achieved average annual sales growth of around 40 percent over the past four years. The company operates in the food production sector, focusing on processed and traditional Korean foods.
Bach Hoa Xanh operates supermarkets in Vietnam, with locations including in Ho Chi Minh City. kr reported. An undated file photo provided by CJ Cheiljedang shows a customer shopping at a Bach Hoa Xanh supermarket in Ho Chi Minh City.
