CJ Cheiljedang Signs MOU with Bach Hoa Xanh to Expand Korean Food Supply in Vietnam
South Korean food company CJ Cheiljedang Corp. announced it signed a memorandum of understanding with Vietnamese supermarket chain Bach Hoa Xanh. The agreement aims to strengthen their partnership and increase CJ Cheiljedang's market presence in Southeast Asia. It will expand the supply of Korean food products through Bach Hoa Xanh's retail network.
Substrate placeholder — needs reviewCJ Cheiljedang Corp. announced on April 27, 2026, that it signed a memorandum of understanding with Vietnamese supermarket chain Bach Hoa Xanh to strengthen their business partnership and increase its market presence in Southeast Asia. kr.
It will allow CJ Cheiljedang to expand the supply of Korean food products, including processed items, through Bach Hoa Xanh's retail network. The partnership seeks to diversify CJ Cheiljedang's offerings in Vietnam beyond frozen and chilled foods to include shelf-stable products and processed meat items. CJ Cheiljedang currently supplies Bibigo dumplings to Bach Hoa Xanh.
The company also supplies kimchi and dried seaweed to the Vietnamese retailer. CJ Cheiljedang's operations in Vietnam have achieved average annual sales growth of around 40 percent over the past four years. The company operates in the food production sector, focusing on processed and traditional Korean foods.
Bach Hoa Xanh operates supermarkets in Vietnam, with locations including in Ho Chi Minh City. kr reported. An undated file photo provided by CJ Cheiljedang shows a customer shopping at a Bach Hoa Xanh supermarket in Ho Chi Minh City.
Key Facts
Story Timeline
4 events- 2026-04-27
CJ Cheiljedang Corp. announced the signing of a memorandum of understanding with Bach Hoa Xanh.
1 sourceyna.co.kr - Last week (prior to 2026-04-27)
The memorandum of understanding was signed between CJ Cheiljedang Corp. and Bach Hoa Xanh.
1 sourceyna.co.kr - Past four years (2022-2026)
CJ Cheiljedang's operations in Vietnam achieved average annual sales growth of around 40 percent.
1 sourceyna.co.kr - Current (ongoing)
CJ Cheiljedang supplies Bibigo dumplings, kimchi, and dried seaweed to Bach Hoa Xanh.
1 sourceyna.co.kr
Potential Impact
- 01
Increased market presence for CJ Cheiljedang in Southeast Asia through expanded product distribution.
- 02
Enhanced availability of Korean foods in Vietnamese supermarkets, affecting local consumer access.
- 03
Diversification of product offerings in Vietnam, potentially boosting sales beyond current growth rates.
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