technology
CNN Report Examines Brands Paying People to Repost Clipped Creator Content
CNN published a video report on July 21 detailing the clipping practice of editing and reposting creator content. Brands are paying individuals to distribute such material across social feeds.
Jul 21, 5:10 AM·1m read1 source
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The July 21 video report produced and presented by Bijan Hosseini for CNN defines clipping as the practice of cutting up a creator’s content, adding captions, and reposting it across social media. Brands are paying armies of everyday people to flood social feeds with their content via clipping, the report states.
The clipping economy is changing advertising and creating Gen Z millionaires, according to CNN.
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