Coachella Launches 'Artist on Artist' Interview Series on YouTube

Coachella has launched a new original series titled 'Artist on Artist,' featuring intimate one-on-one conversations between artists from its festival lineup, available exclusively on YouTube. The series began with an episode pairing trance artist Armin van Buuren and techno artist Adam Beyer.

Developed by Goldenvoice following the festival's two-weekend event, the series includes four episodes in its inaugural season. The pairings include David Byrne with FKA twigs, PinkPantheress with Slayyyter, van Buuren with Beyer, and Sara Landry in conversation with LP Giobbi, TOKiMONSTA, and Mary Droppinz.

Each episode focuses on personal stories, creative philosophies, and the influence of Coachella on the artists' work. The content aims to showcase interactions across musical genres.

the first episode, van Buuren and Beyer discussed topics such as the evolution of techno and trance, vinyl DJing experiences, and performing at Coachella stages. The conversation was filmed during the festival weekends at locations including Red Bull Mirage. This setup provided a space for artist connections.

“When I play a show, especially in the U.S., I’m really happy to experience this moment in time where it feels like underground electronic music…people are more open to it, especially trance. People are more open minded in general. It’s easier for me to DJ now." — Armin van Buuren, in the debut episode (FULL TEXT). Beyer shared views on the electronic music scene's changes after a period of disruption, noting shifts in culture and reduced judgment on music styles. The series marks Coachella's second long-form original content collaboration with YouTube. Remaining episodes are scheduled for release next week on Coachella's YouTube channel.”

The interviews were recorded within the festival environment to capture authentic dialogues. The series expands Coachella's content offerings beyond performances. It follows the festival's recent two-weekend run, which featured the participating artists.

“I feel that Covid…kind of reset [the scene] in a way, and a lot of things changed in those 2-3 years. Some for the better, some for the worse. It felt like some of the culture got a bit lost in the transition, but at the same time it was like a blank canvas. A lot less judgement on the music." — Adam Beyer, in the debut episode (FULL TEXT). Artists reflected on the openness in the U.S. electronic music scene and post-disruption developments. The production emphasizes unfiltered conversations outside performance roles. This initiative highlights Coachella's role in influencing musical genres.”

The series provides insights into electronic music's current state, as discussed by the artists. It includes reflections on genre evolution and audience receptivity. Coachella's partnership with YouTube supports premium artist-driven content. Related coverage mentions upcoming shows and new music releases, connecting to the festival's ecosystem.

The launch aligns with Coachella's efforts to engage audiences through digital platforms. Artists' comments underscore changes in music culture and performance experiences.