Coca-Cola Announces Yearlong Program for US 250th Anniversary in 2026

The Coca-Cola Company announced a yearlong national program tied to its partnership with the America250 Commission, the congressionally established organization overseeing the semiquincentennial celebrations. The program, set to run through 2026, includes the launch of limited-edition collectible cans and celebratory campaigns.

Coca-Cola serves as one of America250’s signature partners and its largest corporate sponsor.

Central to the program are limited-edition Coca-Cola products, including the company’s first America250 collectible mini cans. These cans feature designs for all 50 states and Puerto Rico, incorporating locally identifiable symbols tied to regional culture or geography.

Custom-designed bottles are also part of the rollout, with both cans and bottles including digital elements that can be scanned to access interactive experiences and prizes, such as travel-related rewards.

The collectibles are supported by a national creative campaign that includes a short film and anthem titled Drink in America, according to Marketing Dive.

The content features everyday scenes and activities from across the country and reinterprets Coca-Cola’s 1971 "Hilltop" advertisement, which included the song I’d Like to Buy the World a Coke. This campaign connects the anniversary program to the company’s past involvement in national milestones.

packaging, the program emphasizes community engagement.

Coca-Cola has set a goal of generating 250,000 volunteer hours nationwide in 2026, with projects addressing food insecurity, disaster response, sustainability initiatives, youth programming, and support for veterans and active-duty service members. The company is also launching a public art initiative called Paint the Nation, which will fund murals created in collaboration with local artists to reflect regional history, identity, and community priorities.