Coca-Cola Discontinued Minute Maid Five Alive Around 1995

Minute Maid's Five Alive, a citrus drink, was discontinued by Coca-Cola around 1995. Social media users have posted about the product in recent years, sharing memories from the 1980s and 1990s. A Reddit post from about a year ago asked when Five Alive disappeared from stores.

Another post from the same period showed a 1979 advertisement for the drink and received comments expressing fondness for it. Users wrote that they loved the drink and missed it.

Coca-Cola introduced Fruitopia in 1994 as a replacement for Five Alive. Fruitopia received a $30-million marketing campaign and appeared in McDonald's drink selections before Coca-Cola discontinued it in 2003. Coca-Cola announced earlier this year that it would stop selling Minute Maid frozen juice concentrate products. The company cited shifting consumer preferences for the decision.

Coca-Cola continues to advertise Five Alive for sale in Canada. The drink is also available in Nigeria. Walmart's website describes Five Alive as a blend of five fruit flavors with a citrus taste.