business
Com7 Reports 25% Rise in First-Quarter Net Profit
Thailand's leading smartphone retailer posted higher earnings and revenue for the first three months of 2026. The company plans to open 100 new stores while expecting double-digit revenue growth for the full year.
Jul 8, 5:45 PM·1m read1 source
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Com7 reported a 25% increase in net profit to 1.2 billion baht for the first quarter of 2026, according to Forbes. Revenue rose 13% to 24 billion baht in the same period. The company attributed the gains to a gradual recovery in consumer spending.
Com7 holds nearly 25% of Thailand's smartphone retail market. Com7 said it expects to maintain double-digit revenue growth in 2026 and plans to open 100 new stores. As of March 2026 the retailer operated 1,323 stores, including Studio7 Thailand for Apple products and BaNANA for IT goods.
Retailing accounted for 97% of Com7's 2025 revenue of 87.5 billion baht. The company was founded in 1996 with a single store in Bangkok's Pantip Plaza electronics mall. The rise in Com7 shares lifted cofounder Sura Khanittaweekul's net worth nearly 40% to $655 million, Forbes reported.
That figure remains below his 2022 net worth of $670 million.
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