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Companies Adapt Websites for AI Agents Making Online Purchases
Businesses are adjusting online platforms to serve AI agents that browse and buy differently from human users. Cybersecurity firms are developing tools to distinguish between bots, agents, and humans while identifying purchase intent.
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Companies are modifying websites to accommodate AI agents that browse product descriptions rather than images when making purchases. Israel-based CHEQ has developed a platform that identifies whether website visitors are bots or AI agents and determines their intent by analyzing click patterns and device data, CEO Guy Tytunovich told Semafor.
Brands can then adjust the site experience in real time. Human users see colors, buttons, and product photos while agents receive large blocks of text or interact via chat with company agents. CHEQ serves customers including Dell, Heineken, and the University of Virginia.
AI agents are expected to handle up to $5 trillion in retail transactions by 2030. Companies that fail to distinguish between agents and humans risk missing sales and facing cybersecurity threats.
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